Privacy policy

Who we are

This website and our apps are operated by CLEVER WAYS SOCIAL MEDIA APPLICATIONS DEVELOPMENT & MANAGEMENT L.L.C, trading as Cleverways, a company registered in the United Arab Emirates with its registered office at Property Investment Office 4, Dubai Investment Park First, Dubai, United Arab Emirates ("Cleverways", "we", "us").

This policy also covers the products we build and operate, including Baqalaa (baqalaa.com), a customer messaging and order platform that connects to WhatsApp, Instagram and Messenger through Meta's official APIs. Baqalaa is a product of Cleverways.

We are the controller of the personal data described in this policy. We handle personal data in line with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and, where it applies to you, the EU General Data Protection Regulation.

Data we collect

Information you give us

• Your name, email address and phone number when you contact us or submit an idea.
• The content of your messages, including any description of a business idea.
• Details you share if you apply to join us as a founder or operator.

Information collected automatically

• Basic technical data our servers log when you visit, such as IP address, browser type, pages requested and the time of the request. We use it to keep the site secure and working.
• Your theme preference (light or dark), stored only in your own browser. We do not use advertising cookies or cross-site tracking on this website.

Facebook and Instagram data

Some of our apps let you sign in with Facebook or connect a Facebook Page or Instagram account. When you choose to do this, Meta shares data with us only after you grant permission on Meta's consent screen. Depending on the permissions you approve, this can include:

• Your public profile: name, profile picture and a Facebook user ID unique to our app.
• Your email address.
• For Pages or Instagram business accounts you manage: the account name and ID, and the content, messages or insights needed for the feature you are using.

We use this data only to provide the feature you asked for, such as signing you in or managing your Page from our app. We do not sell it, we do not use it for advertising, and we do not share it with data brokers. Our use of data received from Meta follows the Meta Platform Terms.

You can remove our app's access at any time in Facebook under Settings & privacy → Settings → Apps and websites. To have the data we already hold deleted, follow the steps on our data deletion page.

How we use data

• To reply to your messages and assess ideas or applications you send us.
• To provide, run and improve our apps and the features you choose to use.
• To keep our services secure, prevent abuse and fix problems.
• To meet our legal and regulatory obligations in the UAE.

We rely on your consent (which you can withdraw at any time), on what is needed to provide a service you asked for, on our legitimate interest in running a secure business, and on legal obligations.

Sharing

We do not sell personal data. We share it only with:

• Service providers who host our website and apps or send email on our behalf, under contracts that require them to protect it.
• Ventures we build, only when you have asked to be introduced or have joined one.
• Authorities, when the law requires it.

Some providers may process data outside the UAE. When they do, we use safeguards permitted under UAE law.

Retention

We keep contact messages and idea submissions for up to 24 months, then delete them unless we are working with you. Data received from Facebook or Instagram is kept only while your account is connected, and deleted within 30 days of disconnection or a deletion request. Server logs are kept for up to 90 days.

Your rights

You can ask us to access, correct, delete or export your personal data, to restrict or object to how we use it, and to withdraw consent. Email hello@cleverways.ae and we will reply within 30 days. You can also complain to the UAE Data Office.

Security

We use encryption in transit (HTTPS), access controls and least-privilege access to protect personal data. No system is perfectly secure, and we will notify you and the authorities of a breach where the law requires it.

Children

Our website and apps are not directed at children under 18, and we do not knowingly collect their personal data.

Changes

We will post any changes to this policy on this page and update the date at the top. If a change is significant, we will tell you by email or in the app.

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